The Street Superior event that is scheduled to run from October 26 to October 28 will feature Singapore’s famous SBTG artist who will be showcasing VeChain. The event will feature a preliminary limited-edition sneaker collection that integrates blockchain technology and smart chips. This implementation of these technical elements is made to allow consumers to quickly verify the origin and authenticity of all shoes within the SBTG collection.
As the primary technology partner that will grace the brand showcasing event at Street Superior, VeChain will take center stage for the whole crowd during the function. Once every participant walks through the door, they will be guided through an innovative time capsule that will showcase SBTG’s artistic work over the last decade and more.
There will be a collection of 20 unique pairs of shoes, with the final pair titled SBTG x VECHAIN will be viewed as the next-generation of shoes. The custom NFC chip designed by VeChain will be embedded into all the SBTG x VECHAIN shoes, thus showcasing its flexibility and implementation. The reason for this collaboration is to showcase how the solutions can be easily applied to independently built authentic collectibles and goods.
Creating Awareness For VeChain In Collectible Industries
Both SBTG and VeChain recognize the importance of creating awareness for a blockchain solution like VeChain and its anti-counterfeit benefits within various collectible industries, including sneakers, across the country. By safeguarding the work of a respected local artist and adding immense value to his custom limited-edition shoe collection, VeChain will support other parties to leverage its streamlined implementation standards, straightforward hardware, and mobile apps to secure authenticity verification for their craft. The SBTG collaboration will help to create even more awareness of VeChain’s solutions and driving further adoption across the sneaker sector.
How It Works
For this SBTG showcase, consumers will need to scan the shoes to see images of the sewing process where the NFC chips were embedded. Also, consumers will get to read a message directly from SBTG, which is stored securely on the robust VeChainThor Blockchain. All this verification information, pictures, and video introduction are displayed on the native VeChain Pro mobile application.
Also, VeChain will also support the nation’s tourism board and SBTG from November 10 to 11 in Jakarta. On that day, SBTG will be showcasing at least a dozen of the latest Adidas sneakers that have VeChain chips already embedded inside for authenticity verification.
VeChain is on a mission to fight counterfeit products. Not too long ago, the firm launched anti-counterfeit tools to combat drug scams in the Asian content. Through its constant efforts to minimize fake products, like sneakers, in the world, VeChain has the potential of disrupting the counterfeiting industry, which will ultimately benefit both creators and consumers.